INK / BY CODE+INK

A self-improving layer for your CMS.

INK is a Payload v3 plugin that audits your website continuously, reads Google Analytics and Search Console for you, and tells editors which pages to fix and what to write — in your brand voice, scored against the goals you actually care about. A weekly digest says what to action next.

01 / THE PROBLEM

You shipped the site. Then it went quiet.

A client website is launched at peak. From day one it drifts. Meta titles go missing. Editorial pages stop being updated. High-traffic pages tip into staleness unnoticed. Editors are busy — SEO audits aren’t their job. And the tools that exist hand the same generic checklist to every site on the internet.

What's broken today

Generic SEO tools

  • —"Add a meta description" — same advice for every page
  • —No awareness of audience or business goals
  • —Reports live outside the CMS, editors never see them
  • —Recommendations don't translate into actions
  • —Search Console sits unopened — rankings one rewrite from page one go unclaimed

What this means

  • →Editors disengage from optimisation
  • →High-value pages drift unnoticed
  • →Conversion opportunities silently leak
  • →The site degrades quietly between releases
  • →Demand you already have leaks to whoever ranks above you

02 / WHAT INK DOES

Continuous audits. Brand-voice rewrites. Inside Payload.

INK lives inside the Payload admin your editors already use. Deterministic checks scan every page; an AI briefed on your audiences, top objectives and brand voice writes page-level rewrites you can apply with one click.

Eight pillars · what's live + what's next

LIVE
SEO & meta health
Scans every published page for missing meta titles and descriptions. Ranks the affected pages by GA4 traffic and search impressions. AI writes brand-voice rewrites for the top five, written for the phrases people actually search. One-click apply patches the page directly.
LIVE
Google Search
Search Console, read for you. Pages ranking 5th–20th for real demand. Page-one listings people see but don't click. Searches you have no page for. Every row links to the page and proposes a title and description for the exact query.
LIVE
Enquiries & conversions
Map your GA4 events — form submits, clicks out to ticketing or donation platforms — to the objectives you set. See which pages drive enquiries, week on week, with a warning when tracking goes quiet.
LIVE
Content freshness
Cross-references GA4 traffic with each page's last-edited date. Classifies as Refresh, Review, or Prune. Surfaces high-traffic pages over 12 months old before they decay.
LIVE
Analytics & site search
Live active users, 7-day sessions with week-on-week deltas and top pages, inside the admin. Plus what visitors type into your own search box, matched against your pages: what they found the hard way, and what you don't have.
LIVE
Weekly digest
Monday morning email: traffic delta, top movers, measured enquiries, search opportunities, completed actions and the three things to do next. Written in your brand voice. Cadence and recipients configurable.
LIVE
Page grades
Every page carries a letter grade in the Payload list view, recalculated as editors work. A B next to a page title moves an editor faster than any audit report.
NEXT
Internal linking & brand health
On draft save, INK suggests internal links from your own archive. And a brand-health check: whether you rank first for your own name, and what to change if you don't.

03 / HOW IT WORKS

Install once. It runs forever.

INK ships as a Payload plugin plus a hosted intelligence service that the agency runs. Five minutes from install to first insight.

1
Install & configure
One line in your Payload config: inkPlugin({ apiKey, auditTargets }). Tell it where each collection lives on the site; the plugin scaffolds four collections inside your existing database. No external storage of your data.
2
Walk the wizard
Nine-step setup captures audiences, top three objectives, conversion events, brand voice, guardrails, digest recipients and cadence. Connect Google Analytics and Search Console with your own Google account: read-only, and the token stays in your database.
3
Audits run weekly or on demand
Scheduled every week, or one click. Deterministic checks scan every published page, findings are prioritised by traffic and search demand, AI writes brand-voice rewrites for the highest-leverage ones. Editors apply with a single button.
4
Weekly digest lands Monday
Cron-triggered or click-to-send. Summarises last week’s traffic delta, top movers, measured enquiries, completed actions and the next three things to do. Configurable cadence, configurable recipients, togglable per tenant.

04 / PRICING

Alpha founder rate.

INK is in private alpha. Founding customers lock the rate below for 12 months. Post-alpha pricing will be £99/month.

ALPHA — LIMITED COHORT
£49/ MONTH

Or pay annually: £490 / year (= 2 months free, same rate lock).

Included

Honest framing: INK is in private alpha, running in production for founding customers. Internal linking and brand-health checks land in v1.5 over the next couple of months. Everything tagged Live above is working today.